Yak are part of the Survitec Group, who provide high quality rescue and safety gear for the marine, offshore, defence and aviation sectors. As a result they have a huge wealth of knowledge on how to design and create highly effective gear.
I spent a fair bit of time with the guys from Yak at Paddle Expo this year. The number of well executed designs blew me away. If you still associate Yak with the lower end of the market or canoe clubs then you need to take another look.