Yak are delighted to announce that from 1st January 2015 Blue and White GmbH, the leading European distributor for paddle sports equipment, will be distributing the Yak brand in the German speaking area of Europe. This follows the presentation of the highly acclaimed new range of products from Yak at Paddle Expo 2014, which caused great excitement amongst the paddlers at the show.
On display were the new vibrant Whitewater, Touring and Recreational ranges, giving a taste of what to expect for the 2015 season, including a variety of buoyancy aids, cags and accessories.
The popular Whitewater kit is already available across the UK and Europe, to be followed in Spring 2015 by the release of the Touring and Recreational ranges. Blue and White will be one of the first to stock the kit in Europe.
With many top brands already being represented by Blue and White, Yak see this partnership as a natural progression and are excited about working together to significantly improve the brand’s presence in Europe.
‘It is a great partnership. Blue and White are a successful distributor and the Yak products make an excellent addition to their portfolio’ says Pete Ford, Yak Brand Manager, ‘We very much look forward to working with them’.
Uwe Goetz will also join the Blue and White team in spring 2015, to ensure excellent customer service and share his vast experience with the Yak product range.
The Whitewater range currently available, is available to view on the Yak website: