MADISON, WISCONSIN, January 13, 2017 — Today a coalition of leading paddlesports manufacturers endorsed Paddlesports Retailer as the industry’s official tradeshow. Paddlesports Retailer will debut on August 29 – September 1, 2017 in Madison, Wisconsin utilizing the common format of an opening on-water demo followed by three days in the hall.
This endorsement followed an eight-week process by the paddlesports industry coalition to unify around one show, to elect an advisory council to be an ongoing industry voice on industry and tradeshow matters, and to lay the groundwork to form a paddlesports trade association.
“We are pleased to endorse Paddlesports Retailer as our industry’s national tradeshow. We are proud of how our industry came together in a very short period of time, defined shared objectives, and rallied behind a focused show we feel will give the paddlesports industry its best commercial and cultural experience,” said Bill Kueper of Wenonah Canoe.