{"id":34873,"date":"2020-04-27T12:05:43","date_gmt":"2020-04-27T11:05:43","guid":{"rendered":"http:\/\/www.unsponsored.co.uk\/press\/?p=34873"},"modified":"2020-04-27T12:06:01","modified_gmt":"2020-04-27T11:06:01","slug":"sweet-protection-2020","status":"publish","type":"post","link":"https:\/\/www.unsponsored.co.uk\/press\/sweet-protection-2020\/","title":{"rendered":"Sweet Protection 2020"},"content":{"rendered":"\n<p>Sweet Protection have announced that they will be discontinuing the software range of products for 2020 and will be focussing solely on hardware and protection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"742\" data-attachment-id=\"28275\" data-permalink=\"https:\/\/www.unsponsored.co.uk\/press\/sweet-protection-strutter-2019-first-look\/unsponsored-sweet-protection-strutter-7680\/\" data-orig-file=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680.jpg\" data-orig-size=\"2000,1449\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D500&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1540986107&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;20&quot;,&quot;iso&quot;:&quot;1250&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"unsponsored-sweet-protection-strutter-7680\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-1024x742.jpg\" src=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-1024x742.jpg\" alt=\"Sweet Protection Strutter 2019\" class=\"wp-image-28275\" srcset=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-1024x742.jpg 1024w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-300x217.jpg 300w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-768x556.jpg 768w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680-676x490.jpg 676w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2018\/10\/unsponsored-sweet-protection-strutter-7680.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Sweet Protection 2020<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Paddlesports is refocused, but still central in brand DNA.<\/p><p>Back from the mid 80\u2019s, when the founders of Sweet Protection fell in love with the local rivers and play spots, Paddlesports has been an important part of the brand DNA and history. After discontinuing the dry wear products going into 2020, the Paddlesports collection is now refocused on hardware and protection only.<\/p><p>We believe that discontinuing our dry wear products will allow us to focus even more on innovation and cutting-edge technology on helmets and protection for Paddlesports.<\/p><\/blockquote>\n\n\n\n<p> More information can be found <a rel=\"noreferrer noopener\" href=\"https:\/\/www.sweetprotection.com\/en-gb\/blog\/stories\/stories-spring-summer-20-paddle.html?utm_campaign=553595_W%252018%2520-%2520Paddlesports&amp;utm_medium=email&amp;utm_source=Sweet%2520Protection&amp;dm_i=4SAF%2CBV5N%2C2TK2Z1%2C1BDYT%2C1\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sweet Protection have announced that they will be discontinuing the software range of products for 2020 and will be focussing solely on hardware and protection. Paddlesports is refocused, but still central in brand DNA. Back from the mid 80\u2019s, when the founders of Sweet Protection fell in love with the local rivers and play spots, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[238,7995,31,753,8433],"class_list":["post-34873","post","type-post","status-publish","format-standard","hentry","category-gear","tag-canoe","tag-helmets","tag-kayak","tag-sup","tag-sweet-protection-2020"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweet Protection 2020 - Unsponsored<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unsponsored.co.uk\/press\/sweet-protection-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweet Protection 2020 - Unsponsored\" \/>\n<meta property=\"og:description\" content=\"Sweet Protection have announced that they will be discontinuing the software range of products for 2020 and will be focussing solely on hardware and protection. Paddlesports is refocused, but still central in brand DNA. 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