{"id":35406,"date":"2020-05-25T10:14:59","date_gmt":"2020-05-25T09:14:59","guid":{"rendered":"http:\/\/www.unsponsored.co.uk\/press\/?p=35406"},"modified":"2020-05-25T10:19:01","modified_gmt":"2020-05-25T09:19:01","slug":"20-years-of-sweet-protection","status":"publish","type":"post","link":"https:\/\/www.unsponsored.co.uk\/press\/20-years-of-sweet-protection\/","title":{"rendered":"20 Years Of Sweet Protection"},"content":{"rendered":"\n<p>We are big fans of <a href=\"https:\/\/www.sweetprotection.com\/en-gb\/blog\/stories\/stories-sweet-20-years.html?utm_campaign=577056_w%252022%2520-%2520Sweet%252020&amp;utm_medium=email&amp;utm_source=Sweet%2520Protection&amp;dm_i=4SAF%2CCD9C%2C2TK2Z1%2C1DVWN%2C1\" target=\"_blank\" rel=\"noreferrer noopener\">Sweet Protection<\/a> at Unsponsored and have been since the early days and first iteration of the Sweet Strutter helmet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.sweetprotection.com\/en-gb\/blog\/stories\/stories-sweet-20-years.html?utm_campaign=577056_w%252022%2520-%2520Sweet%252020&amp;utm_medium=email&amp;utm_source=Sweet%2520Protection&amp;dm_i=4SAF%2CCD9C%2C2TK2Z1%2C1DVWN%2C1\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"453\" data-attachment-id=\"35407\" data-permalink=\"https:\/\/www.unsponsored.co.uk\/press\/20-years-of-sweet-protection\/screenshot-2020-05-25-at-10-12-49\/\" data-orig-file=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49.png\" data-orig-size=\"899,453\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Screenshot-2020-05-25-at-10.12.49\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49.png\" src=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49.png\" alt=\"\" class=\"wp-image-35407\" srcset=\"https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49.png 899w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49-300x151.png 300w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49-768x387.png 768w, https:\/\/www.unsponsored.co.uk\/press\/wp-content\/uploads\/2020\/05\/Screenshot-2020-05-25-at-10.12.49-676x341.png 676w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in \u00d8sterdalen, Norway&#8230; Fast forward to May 24th, 2000, the company was founded by a group of keen kayakers, skiers\/snowboarders and mountain bikers missing the proper protection to push even harder at their sport. Now, twenty years later, Sweet Protection celebrates 20 years. 20 years in love with the rivers, waterfalls, mountains and forests \u2013 the playgrounds for which the brand has made it their mission to make the best possible products.<\/p><cite>Sweet Protection<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We are big fans of Sweet Protection at Unsponsored and have been since the early days and first iteration of the Sweet Strutter helmet. The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[5202,7995,6,243],"class_list":["post-35406","post","type-post","status-publish","format-standard","hentry","category-uns","tag-20-years","tag-helmets","tag-sweet","tag-sweet-protection"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>20 Years Of Sweet Protection - Unsponsored<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unsponsored.co.uk\/press\/20-years-of-sweet-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Years Of Sweet Protection - Unsponsored\" \/>\n<meta property=\"og:description\" content=\"We are big fans of Sweet Protection at Unsponsored and have been since the early days and first iteration of the Sweet Strutter helmet. 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