MADISON, WISCONSIN, February 7, 2017 — Paddlesports Retailer is now open for registration for both buyers and vendors. To date, the number of Founding Exhibitors has grown to over 40 leading brands, with more exhibitors registering daily.

“We’re pleased that the paddlesports industry has been so supportive,” said Sutton Bacon, co-founder of Paddlesports Retailer. “In just 70 days we’ve gone from an idea to execution, and we’ve done so by providing an extremely good value for the exhibitors,” said Bacon.

Paddlesports Retailer will debut on August 29 – September 1, 2017 in Madison, Wisconsin utilizing the common format of an opening on-water demo followed by three days in the hall. Earlier in the month, a broad coalition of paddlesports brands formally endorsed Paddlesports Retailer as the industry’s official national tradeshow.

“Paddlesports Retailer was born with the paddlesports buyers in mind,” said Darren Bush, co-founder along with Bacon. “We are encouraging vendors who offer a healthy North American supply chain and respect intellectual property to participate.”

In addition to having more affordable booth rates than larger shows, there are also no added fees or surprises. “We have significantly reduced drayage costs,” said Darren Bush. “We are assisting exhibitors in finding the services they need, but we are not marking them up.”

Paddlesports Retailer has set up a housing block to accommodate buyers and exhibitors. It simplifies booking and gives the participants a one-stop shop for travel planning. Prospective attendees can find that link at

Buyers can register online at Manufacturers apply by sending an email to Once vetted, a link will be sent to apply for space.

Paddlesports Retailer Founding Exhibitors:

Adventure Technologies, Boardworks, Dagger, Harmony, Mad River Canoe, Perception, Wilderness Systems, Wenonah Canoe, Current Designs, C4 Waterman, NRS, WRSI, Kokatat, Jackson Kayaks, Orion Coolers, Trident/Starboard, Stohlquist WaterWare, Pyranha, P&H Sea Kayaks, Venture, Werner Paddles, Level Six, Accent Paddles, Cannon Paddles, Hobie, MTI Adventurewear, Bending Branches, Aquabound, Old Town Kayaks and Canoes, Ocean Kayak, Necky Kayaks, Extrasport, Carlisle Paddles, Jag Manufacturing/Seals, NuCanoe, Aire, Nova Craft, Seattle Sports, Down River Equipment, Delta Kayaks, Astral, H2O Paddles, Eddyline, and Onyx.

Contact – Paddlesports Retailer,
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