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Sweet Protection – Rebranding

We reported a few months ago that Sweet Protection had developed a new logo for 2019. As we are in next seasons launch time frame we are seeing a few more images from Sweet themselves.

We went into the process with the objective of doing a small rebrush, but as all organic processes this one also started growing. We needed a clear logo, to work on all surfaces from analog to digital and from huge billboards to minor details on products. #sweetprotection

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What do you think?

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One response

  1. cobkayak avatar
    cobkayak

    I am a little disappointed in the rebranding. I didn’t think there was anything wrong with their tried and true original logo. I went out and bought the Metallic Bird Blue TE Strutter and a pair of Shazam shorts with the original logo. I am glad that I did!

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