We are big fans of Sweet Protection at Unsponsored and have been since the early days and first iteration of the Sweet Strutter helmet.
The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway… Fast forward to May 24th, 2000, the company was founded by a group of keen kayakers, skiers/snowboarders and mountain bikers missing the proper protection to push even harder at their sport. Now, twenty years later, Sweet Protection celebrates 20 years. 20 years in love with the rivers, waterfalls, mountains and forests – the playgrounds for which the brand has made it their mission to make the best possible products.
Sweet Protection
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